Paid Search Ads

Paid search marketing is a great way to get your brand in front of potential customers. Search traffic is typically high intent, in that a user will see your ad in the moment they are actively searching for your product or service on their mobile phone, tablet or desktop.

With the right combination of keywords, engaging ad copy and a relevant landing page; search users can quickly convert into leads and sales.

Google is constantly adding new features to its Ads platform and you can rest assured TJL Digital will take full advantage of both Google Ads (formerly AdWords) and Bing Ads feature sets in order to drive the highest number of leads and sales at the lowest CPA that we possibly can.

Display Ads

Using Google Ads, TJL Digital can promote your brand across Google’s Display Network, be it an ad appearing on a potential customer’s favourite website, a YouTube video or within a Gmail inbox.

By targeting audiences based on their preferred topics and interests, you can raise brand awareness as well as drive highly qualified traffic to your website, generating leads and sales. Display ads run across all devices and can be text-based, static or animated images as well as video ads on YouTube.

Google Shopping

Google Shopping Ads (Product Listing Ads) are a great way to generate sales for your online shop. Shopping Ads provide a product image, information about the product you’re selling, as well as product and seller ratings. They help to further qualify your website traffic and are known to often produce a better conversion rate for ecommerce sites than standard text ads.

TJL Digital can implement shopping campaigns for your business, as well as help guide you through setting up your Google Merchant Center account.

Facebook & Instagram

Over the years it has become harder to make an impact organically via social media. Thankfully, the Facebook & Instagram Ads platform has continued to grow in both targeting options and ad types. TJL Digital can help with planning your paid social ad strategy and building campaigns that target exactly the right kind of users with the right ad type at the right time.

Paid social is great for building brand awareness, but is an equally valid tool for generating huge numbers of highly qualified leads (via your website or Facebook Lead Ads) and a high ROI source of sales.

LinkedIn Ads

LinkedIn Ads are a great way to target potential customers based on their professional profile in a business-focused digital environment.

From sponsored content and video ads to boost brand awareness, to sponsored InMail and lead gen forms; LinkedIn is a great way to discover new prospects, open dialogue and generate leads in a B2B environment.

Twitter Ads

Twitter ads allow for targeting users based on the keywords and hashtags used in their tweets over the past seven days. This allows you to market to specific, high-intent prospects.

Twitter can be a very effective way to drive engagement and promotions at a low cost — you only pay when your marketing objective is met (be that website conversions or Twitter engagement). TJL Digital can work with you to promote your business on Twitter, driving both engagement and leads.

Retargeting

Retargeting (or remarketing) is a great way of re-engaging users that have visited your website, but failed to become a lead or sale. It is also possible to retarget users that have engaged with your brand (e.g. watched a video, visited your business page) across Facebook and Instagram and have not yet visited your website.

TJL Digital can help you build your retargeting strategy, re-engaging users across The Google Display Network, Facebook, Instagram and more. Retargeting, depending on the product/service you offer and your approach, can be highly cost-effective with typically lower cost per clicks and cost per conversions in comparison to prospecting campaigns.

Bespoke Reporting & Analysis

TJL Digital will not carry out paid search or paid social activity without conversion tracking in place. Without tracking in place, it’s hard to truly understand how campaigns are performing, which makes optimisation very difficult.

With conversion tracking set up, all clients will receive a performance-focused monthly report, regardless of their level of spend. This means you always know exactly how your campaigns are performing and your returns from marketing activity. Additional reporting is available and TJL Digital can also carry out ad hoc analysis if required, on both paid media platform and internal business data.

Conversion Rate Optimisation (CRO)

CRO is the practice of increasing the percentage of users that take the desired action on a webpage. For example this could mean increasing the number of form fills or purchases that take place without having to drive more traffic to that page. Essentially, a higher conversion rate results in a lower cost per conversion.

TJL Digital can offer CRO as a bolt-on service to clients advertising on the Google Ads platform. This is carried out via Google Optimize. The Google Optimize platforms allows for the setup of A/B and multivariate tests, landing page redirect tests and even personalisation for specific visitor groups. Once a winner has been found Optimize can even deploy the improvements to the website, saving front-end dev time along with boosting web performance.